SMART MOVE
Bandi
Progetto – SMART MOVE - ID IT323
Finanziato dal programma per il mercato unico dell’Unione Europea, attraverso il bando SMARTIES FOR SMES per la partecipazione di progetti innovativi emanato ed eseguito nell’ambito del progetto SMARTIES FOR SME (Grant Agreement n. 10121576).
Lingua IT:
SMART MOVE è un progetto innovativo che mira a ridefinire il concetto di pacchetto turistico, creando un modello replicabile che integra mobilità dolce, accessibilità universale e valorizzazione delle specificità culturali e naturali del territorio.
Questo modello è progettato per garantire una fruibilità a 360°, rivolgendo particolare attenzione sia alle disabilità visibili che a quelle invisibili, e includendo tematiche spesso trascurate nella filiera agroalimentare, come disfunzioni alimentari, allergie, intolleranze, disfagie e regimi dietetici specifici.
Il progetto si è articolato nella progettazione di 1 itinerario ciclabile e accessibile lungo la Valle del Sarca, che integra mobilità dolce, punti di interesse culturale, naturalistico e agroalimentare. E’ seguita una mappatura digitale dettagliata, valorizzando i punti di interesse e predisponendo una guida accessibile per migliorare l’esperienza turistica.
Parallelamente si è svolto un percorso di educazione e formazione delle PMI e operatori locali coinvolti che sono stati istruiti sui temi dell’accessibilità, della sostenibilità e delle specificità alimentari per migliorare l’accoglienza e promuovere una cultura inclusiva lungo tutta la filiera turistica.
E’ prevista l’organizzazione di due eventi per promuovere e testare il pacchetto turistico con un gruppo di utenti target a cui offrire l’esperienza inclusiva e valutarne il gradimento e la presentazione del modello di pacchetto turistico in occasione della fiera Fa la cosa giusta che si terrà a Milano dal 13 al 15 marzo 2026.
Dalla stagione 2026 è possibile prenotare la vostra esperienza SMART MOVE!
EN Language:
SMART MOVE is an innovative project that aims to redefine the concept of the tourist package, creating a replicable model that integrates soft mobility, universal accessibility, and the enhancement of the area’s cultural and natural heritage.
This model is designed to ensure a 360-degree experience, paying special attention to both visible and invisible disabilities and addressing topics often overlooked in the agri-food sector, such as eating disorders, allergies, intolerances, dysphagia, and specific dietary requirements.
The project involved the design of one accessible cycling itinerary along the Sarca Valley, integrating soft mobility with cultural, natural, and agri-food points of interest. This was followed by detailed digital mapping, highlighting key locations and developing an accessible guide to enhance the overall tourist experience.
At the same time, a training and education program was carried out for local SMEs and operators involved in the project. They received guidance on accessibility, sustainability, and food-related specific needs, with the aim of improving hospitality standards and promoting an inclusive culture throughout the entire tourism supply chain.
Two events are planned to promote and test the tourist package with a target group of users, offering them an inclusive experience and gathering feedback on their satisfaction. The tourism package model will also be presented at the trade fair Fa’ la cosa giusta!, which will take place in Milan from 13 to 15 March 2026.
Starting from the 2026 season, you will be able to book your SMART MOVE experience!
SMART MOVE is an innovative project that aims to redefine the concept of the tourist package, creating a replicable model that integrates soft mobility, universal accessibility, and the enhancement of the area’s cultural and natural heritage.
This model is designed to ensure a 360-degree experience, paying special attention to both visible and invisible disabilities and addressing topics often overlooked in the agri-food sector, such as eating disorders, allergies, intolerances, dysphagia, and specific dietary requirements.
The project involved the design of one accessible cycling itinerary along the Sarca Valley, integrating soft mobility with cultural, natural, and agri-food points of interest. This was followed by detailed digital mapping, highlighting key locations and developing an accessible guide to enhance the overall tourist experience.
At the same time, a training and education program was carried out for local SMEs and operators involved in the project. They received guidance on accessibility, sustainability, and food-related specific needs, with the aim of improving hospitality standards and promoting an inclusive culture throughout the entire tourism supply chain.
Two events are planned to promote and test the tourist package with a target group of users, offering them an inclusive experience and gathering feedback on their satisfaction. The tourism package model will also be presented at the trade fair Fa’ la cosa giusta!, which will take place in Milan from 13 to 15 March 2026.
Starting from the 2026 season, you will be able to book your SMART MOVE experience!
